Pāʻole Pāpale Makamoena at Hana Hou Hilo

12 Days of Christmas Ultimate Gift Guide: Day 8 — Big Island Boutiques

While some of us have stuck to online shopping while we’ve been cozying up at home, many local shops have opened their doors to in-person shopping. As much as I love scrolling through endless online stores looking to score on some of the latest fashion trends, I love supporting small businesses even more (and some of them even have websites that you can order from, too!). There’s something about strolling through a variety of Big Island boutiques on a Sunday afternoon with an iced chai in my hand that gives me a glimpse of normalcy during these unusual times.

To keep the ball rolling with local stores to shop at this Christmas, we’re here to share some of the best, locally owned Big Island boutiques. Do you know what the best part is about shopping from this list? You’re also supporting the local companies that stock their products in the store. Shop local this holiday season, whether you’re shopping in person or online at one of these incredible small businesses.

Pilikana Boutique
Makai Building, 74-5606 Pawai Pl Suite 101, Kailua-Kona, HI 

Located in the heart of Kona’s Industrial Area, this family-owned treasure carries almost entirely Hawai’i-based brands and offer items like children’s books, jewelry, skateboards, and other unique gifts for all members of the family.


S & M Designs at Pilikana Boutique
Sam & Matt Designs at Pilikana Boutique
KaiElla Boutique
Image via KaiElla Boutique

KaiElla Boutique
Hilo location: Manono Marketplace,
578 Hinano Street Unit 105, Hilo, HI

Kona location: Lanihau Shopping Center, 75-5595 Palani Rd Ste A4, Kailua-Kona, HI

Conveniently located on both sides of the island, KaiElla Boutique has you covered when it comes to buying a gift for the fashion-forward person in your life.


Pineapple Blush Boutique
75-143 Hualalai Rd #103, Kailua-Kona, HI

Born and raised in Kona, owners and sisters Lailan and Noelle opened up this seaside boutique in 2015 to spread their love for fashion that caters to bohemian, chic, and edgy style preferences.


Pineapple Blush Boutique
Image via Pineapple Blush Boutique
Candles by Artful Scents at Pueo Boutique
Candles by Artful Scents at Pueo Boutique

Pueo Boutique
Two locations: Banyan Court Mall, 75-5695 Alii Dr, Kailua-Kona, HI &
75-159 Lunapule, Kailua-Kona, HI 

As featured in our Guide to Big Island Handmade Jewelry, Pueo Boutique’s list of in-stock products don’t stop at jewelry—they carry candles, clothes, skincare, makeup, and more. Stop by one of their two Kona locations to snag a unique present this Christmas.


Quill & Feather
75-159 Lunapule Rd #8, Kailua-Kona, HI

This boutique is also not just a jewelry-based company—by sharing a storefront space with Pueo Boutique, Quill & Feather is able to offer unique gifts such as high-quality clothing, skincare, hats, bags, swimwear… you name it!


Aquamarine studs by Quill & Feather Jewelry
Aquamarine studs by Quill & Feather Jewelry
Paradise Found Boutique
Image via Paradise Found Boutique

Paradise Found Boutique
Two locations: 79-7406-C Mamalahoa Hwy, Kainaliu, HI &
Keauhou Village
78-6831 Alii Dr #140, Kailua-Kona, HI

As a boutique that caters to everyone, Paradise Found Boutique offers styles made with luxury fabrics and beautiful designs.


Ginger & Koi Boutique
76-5902 Mamalahoa Hwy, Holualoa, HI

This upscale boutique in Holualua has all of your favorite brands of swimwear, clothing, and accessories (all of which would look especially great under the Christmas tree).


Mikoh Bikini at Ginger & Koi
Mikoh bikini at Ginger & Koi
Microfiber towels by Laha'ole Designs at Olivia Clare Boutique
Microfiber towels by Laha'ole Designs at Olivia Clare Boutique

Olivia Clare Boutique
69-201 Waikoloa Beach Dr, Waikoloa Village, HI

Located in Waikoloa’s Queens’ MarketPlace, this boutique carries products with an island flair for everyone – including clothes, jewelry, skincare, and food items. Don’t miss the children’s section to find gifts for all ages.



Hana Hou Hilo
160 Kamehameha Ave, Hilo, HI

If you’re looking for Big Island boutiques that offer traditional, handmade Hawaiian and Pacific Islander products—this is your go-to shop. From handwoven lauhala handbags to hand-carved bone hairsticks, Hana Hou has everything to make for a thoughtful gift this Christmas.


Pāʻole Pāpale Makamoena at Hana Hou Hilo
Pāʻole Pāpale Makamoena at Hana Hou Hilo
Hideaway Hilo
Image via Hideaway Hilo

Hideaway Hilo
308 Kamehameha Avenue #114A Hilo, HI 

Fully stocked with name brands like Free People, Levi’s, Amuse Society, and Acacia, Hideaway Hilo is a crowd favorite when it comes to minimalist, functional fashion that keeps up with today’s latest trends.


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